MarComms

Community Engagement 

Social Media  - FaceBook
Donations campaign
eMail update - Fast Facts?
Video Notes
Website upgrade

Video Introduction

Storyboard, planning, filming, editing, distribution
Sample Storyboard

Brand Definition

Document branding and templates

MarComms POAP - Plan on A Page

The LBA MarComms Lead uses a broad range of media to connect regularly with each of the stakeholder groups.

Stakeholders include:

• Philanthropists

• Advisory Board Members

• Core Team Leads

• Volunteers

• Supporters

• Elders

• Family

• Residents

• Alumni

• Reporters and Influencers

Communication media includes:

• Progress reports - sent by weblink via eMail

• Operational Reports - sent by weblink via eMail

• Welcome Letters - printed and personally delivered

• Newsletters - sent by weblink via eMail

• Website - direct to web server

• Social media posts - posted directly

• Video Updates - posted online and notified by weblink via eMail.

• Prayer Prompt - sent by weblink via eMail

• Program Introduction brochure - downloaded and/or printed and delivered personally 

• Residents FAQ brochure - downloaded and/or printed and delivered personally 

• Press Releases - sent by weblink via eMail